LumaLoo
A dreamy, low-stimulation bedtime universe built around Moonmallow, soft sensory stories and magical places children want to visit every night.
Still becoming.Creative builder · Web · Brands · Experiences
I build ideas
until they become real.
Digital products, brands, experiences, stories and the occasional thing nobody asked for.
Selected work
Things that escaped my brain and became real.
Different formats. Same compulsion: once an idea gets loud enough, I have to build it.
Bloom Lab
A premium feminine wellness platform built around reconstruction, regulation, visible progress and better decisions.
Peptide Smart Lab
A structured peptide library, protocol system and calculator suite designed to make complex information usable.
Colectivo Caldito
More than a market: a recurring community, visual identity and operational ecosystem built from the ground up.
Muñequita Cometa
A handmade soap lab with a playful identity, product universe and packaging designed to feel like opening a gift.
SPOILED
A chaotic Spanglish romance that became an entire narrative universe instead of behaving like a normal book.
Mulatamamba · Gandalla · Bodega Cha Cha
Food trucks, retail concepts and brand systems built with personality, visual appetite and actual operational reality.
Things I make
Different disciplines. One builder.
I do not collect job titles. I build systems, identities, products, places and worlds.
Incubator
Things currently refusing to leave my brain.
Not finished. Not imaginary anymore either.
Rabbit holes
Curiosity has terrible consequences.
“I wonder if...”
This might explode.↓
It usually doesn't.↓
Sometimes it becomes a business.
Ongoing
Creative experiments
Concepts built because they refused to leave me alone.
SurvivedBusiness flops
Attempts that taught me more than respectable success.
PausedHalf-built worlds
Research, systems and prototypes waiting for another life.
Still haunting meHyperfocus projects
Too many tabs. No adult supervision.
About the builder
I'm not collecting skills. I'm expanding the size of the world I can build.
Have an idea?
Let's see if it behaves.
Projects, podcasts, collaborations, strange ideas and the occasional offer worth saying yes to.